Earlier this month, the Nickelodeon International Pro Social Team took home two prestigious Cynopsis Social Good Awards for “Best Spot (30 seconds or less)” and “Best Public Service Announcement.” Both submissions honoured Nickelodeon’s Together for Good campaign with UNICEF. The 2016 partnership encouraged positive social values, challenging inequalities and giving voice to all children, tackling complicated issues in a fun and engaging way that children could relate to. The program aired in more than 150 countries and was translated into 13 languages.
Building upon the success of this activation, last week, the team launched “Together We Rock” in partnership with Plan International. The campaign is dedicated to promoting gender equity, and features an online game led by Tomika from School of Rock as well as a programming marathon set to air in May across more than 170 countries and territories internationally.