Facebook Live discussion – MTV Staying Alive


MTV Staying Alive’s ambassador, Leona Lewis, came to our Camden offices to take part in an important Facebook Live discussion alongside MTV Staying Alive’s Executive Director, Georgia Arnold, Trustee and women’s rights activist, Mallah Tabot and supporter and ambassador Laura Whitmore.

They chatted about the issues facing women in the workplace and advancing the conversation around HIV to help inspire change.


Nickelodeon International is #Winning: Together for Good Takes Home Two Cynopsis Social Good Awards



Earlier this month, the Nickelodeon International Pro Social Team took home two prestigious Cynopsis Social Good Awards for “Best Spot (30 seconds or less)” and “Best Public Service Announcement.” Both submissions honoured Nickelodeon’s Together for Good campaign with UNICEF. The 2016 partnership encouraged positive social values, challenging inequalities and giving voice to all children, tackling complicated issues in a fun and engaging way that children could relate to. The program aired in more than 150 countries and was translated into 13 languages.

Building upon the success of this activation, last week, the team launched “Together We Rock” in partnership with Plan International. The campaign is dedicated to promoting gender equity, and features an online game led by Tomika from School of Rock as well as a programming marathon set to air in May across more than 170 countries and territories internationally.


OSN, Viacom expand content agreement


Orbit Showtime Network (OSN) has extended its distribution agreement in order to allow an increased variety of channels as well as exclusive content available for OSN customers in the Middle-East. This partnership adds three new channels for OSN, TeenNick, Nicktoons and Paramount channel to the existing catalogue that includes other brands distributed by VIMN in the Middle East exclusively on OSN include Nickelodeon HD, Nick Jr, Comedy Central, VH1, MTV Live HD.

Following the launch of the first Paramount channel five years ago, the middle-eastern version will become the twelfth of its kind in the world, expanding the Paramount channel capability to over 94 million households in about 100 countries.

“The partnership with OSN has been the key driver of our success in this region. Together we continue to find effective ways to expand the presence of the VIMN brands and deliver great content to audiences across the region. The expanded agreement reinforces VIMN’s position as a key provider of international branded content across OSN’s platforms,’ said Raffele Annecchino, President & MD, VIMN SWEMEA.

Vivid named master toy licensee for Nella The Princess Knight


Vivid Group has been named as the official international master toy licensee for the Nickelodeon animated preschool series Nella the Princess Knight.

Although the program kickstarted in the US in February, it will be aired out on Nickelodeon and Nick Jr channels across the globe in April. Following a new agreement between Nickelodeon and Viacom Consumer Products (NVCP) and Vivid Group, Vivid will now be the official exclusive master toy licensee for Nella the Princess Knight in countries outside of the US. Merchandises within the license include dolls, figures, play sets, plush and play toys which will be launched from spring 2018.

“Nickelodeon’s preschool properties have fueled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for Nella the Princess Knight,” commented Ron Johnson, executive vice president, Nickelodeon and Viacom consumer products (VIMN).

“Nella represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”

MTV RE:DEFINE pays tribute to George Michael

MTV RE-DEFINE pays tribute to George Michael.jpg

MTV RE:DEFINE is an annual charity art exhibition and auction, founded in 2011 by the MTV Staying Alive Foundation and the Goss-Michael Foundation. The contemporary art and music showcase helps the MTV Staying Alive Foundation as well as the arts community.

All proceeds from MTV RE:DEFINE benefit HIV and AIDS prevention and education through the MTV Staying Alive Foundation, and Dallas Contemporary’s commitment to arts education and awareness through its innovative roster of curated programming.

Last year, an incredible $2.5 million was raised to aid our mission to build an empowered and educated generation of young people, equipped with the tools and knowledge to protect themselves and their peers from the HIV epidemic. Through generous donations from leading artists and support from local and national philanthropists and sponsors, MTV RE:DEFINE has raised over $8m to date.

On Friday 24th of March, MTV RE:DEFINE (http://www.mtvredefine.com) will return for its sixth year. This dynamic exhibition and auction will be held at Dallas Contemporary and will bring together iconic and specially commissioned artworks by established and emerging talent. The evening will pay homage to the late George Michael with a special tribute film and include a piece made exclusively for RE:DEFINE by Damien Hirst.

To end the night, there will be an incredible performance by 10-time Grammy Award winner, Chaka Khan.

This year’s Artist Honoree is painter and sculptor, Eric Fischl. Fischl is regarded as one of the most influential figurative painters of the late 20th and early 21st centuries. His artwork is held in the collections of many of the most distinguished museums in the world including The Metropolitan Museum of Art, The Whitney Museum of American Art, The Museum of Modem Art in New York City and The Museum of Contemporary Art in Los Angeles.

Activities from International Women’s Day at VIMN


International Women’s Day is celebrated worldwide highlighting women’s achievements from social to political while striving for gender equality. Observation of the event started in the early 1900s, however it is now recognized each year on March 8. Although it has no affiliations with any one group, it does help bringing together charities, firms and women’s organizations. To mark the event here at Viacom, we held a series of events and discussions ranging from career development to misrepresentation screening, entrepreneurial thinking and much more.

In attendance were entrepreneurs Laura Silverman who gave insight into how she set up her own business providing massages to stressed out workers. Similarly, Steph Douglas spoke on the positive impact millennial women especially are making in the job market and how she left her marketing job to set up her own hugely successful business (Don’t buy her flowers).

However, women still face issues in the workplace. ‘Women have to work really hard at saying I am in this for the run and I want ‘X’ and I want you to give me ‘X’ and I am working hard at getting you to give me ‘X’’ according to founder of One Young World Kate Robinson. For more knowledge and insight from the event: https://youtu.be/9LIRELRBWb4


Kerry Taylor gives inspirational talk – ‘Bridging The Gap’

Kerry Taylor

Kerry Taylor, Chief Marketing Officer Viacom UK & SVP, Youth and Music, Viacom International teamed up with the charity ‘Speakers for Schools’ and gave an inspirational talk to help prepare the next generation by sharing her insights, advice and experiences.

Speakers for Schools, the national education charity dedicated to inspiring and empowering state school students to reach their full potential, is celebrating its 5th anniversary by launching its ‘Bridging the Gap’ talk series and calling on leading UK employers to support its work experience platform and provide opportunities to match the ambitions of young people.

The talk series brings together 35 leading figures in public life from diverse backgrounds to deliver individual talks in state schools and colleges throughout the country. The campaign talks will reach an estimated 4,500 students, with the objective of broadening their horizons by allowing them to hear directly from key figures currently shaping the UK.

VIMN proud to announce launch of Spike channel in Russia


VIMN is proud to announce the launch of our latest Spike channel in Russia. With a reach of over 2.8 million viewers via pay TV networks, it’s definitely exciting times for viewers as they can look forward to western shows such as Sherlock, Fargo, Suits, Peaky Blinders and Lost to name a few. In addition to that, Spike will also air other television programs and films.

VIMN Russia has been controlled by Maxim Mayorets, a leading manager at major local industries conglomerate Renova. Since restructuring had to take place in Russia in late 2015 to adhere to new rules which kicked in last year that limited foreign companies to a maximum of 20 percent stakes in Russian media companies.

Similarly, under a new legislation adopted a few years ago, Spike will be unable to run any commercials in Russia just like all other pay television networks in the country. Revenue will instead be generated from subscription fees.

MTV Staying Alive Foundation announces Leona Lewis as Ambassador

lona lewis 2

Grammy nominated superstar Leona Lewis has been named as an ambassador for MTV Staying Alive Foundation. The talented singer/songwriter wants her voice to be heard on this campaign. MTV Staying Alive deals with HIV prevention at grassroots level across the world to empower and educate young people on HIV.

Leona as a global ambassador will represent MTV Staying Alive acting as a spokesperson and the face of the organization in order to raise awareness of HIV/AIDS as well as funds to ensure that those who are at greater risk, as well as young people are adequately equipped with the tools and knowledge on how to protect themselves and their peers from HIV.

Explaining why she decided to get involved, she said: “It is a great honour to be working with MTV’s Staying Alive Foundation as an ambassador. I’m eager to raise awareness of the ongoing global HIV crisis. By empowering young people with knowledge about the disease – particularly women and girls who are disproportionately affected – we can help treat it and ultimately prevent it altogether.”

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