Michael Armstrong – General Manager of BET

Michael Armstrong

We are delighted to announce that Michael Armstrong, EVP & GM, Revenue and Emerging Brands, Viacom International Media Networks (VIMN) will be taking up the newly created position of General Manager of BET. According to VIMN CEO Dave Lynn, Michael’s contribution since joining VIMN in 2011 has been significant and varied, taking on ever increasing responsibilities throughout his tenure from brand and channel launches to overseeing brands like Velocity, International Programme Sales and Create Digital Media (CDM).

Michael’s’ impact is evident throughout the organisation. Michael’s generosity as an executive also set him apart having served as an official and unofficial mentor to a variety of employees throughout the business, who have looked up to him based on his strategic acumen and inclusive approach.

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