It’s been a great few weeks at VIMN! We have had a variety of cool new programs introduced across our brands. The launch of these shows has been really exciting and successful.
The average number of 16-34 year olds who tuned in to watch the first episode of MTV’s Just Tattoo of us was a whopping 417,000 making it one of MTV’s top 5 rating shows of all time.
The Comedy Central UK group has also seen growth in its share of viewing across the 16-34 year old age group year on year between October and March. This is the best ever performance in the first half of Viacom’s financial year.
Similarly, the launch of new kids show Rusty Rivets on Nick Jr saw 100,000 kids tune in to watch the premiere episode of the animated series. This is a 167% increase against slot average for kids between the ages of 4 – 15.
Congratulations to all involved!