Vivid named master toy licensee for Nella The Princess Knight


Vivid Group has been named as the official international master toy licensee for the Nickelodeon animated preschool series Nella the Princess Knight.

Although the program kickstarted in the US in February, it will be aired out on Nickelodeon and Nick Jr channels across the globe in April. Following a new agreement between Nickelodeon and Viacom Consumer Products (NVCP) and Vivid Group, Vivid will now be the official exclusive master toy licensee for Nella the Princess Knight in countries outside of the US. Merchandises within the license include dolls, figures, play sets, plush and play toys which will be launched from spring 2018.

“Nickelodeon’s preschool properties have fueled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for Nella the Princess Knight,” commented Ron Johnson, executive vice president, Nickelodeon and Viacom consumer products (VIMN).

“Nella represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”

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