We catch up with Emma Roberts

emma-againHi Emma! What is your current job?
I’m a digital content editor for Channel 5, which means I am pretty much a social media wizard.

What is an average work day like
for you?
An average day involves running various social media accounts for Channel 5 brands and shows, planning campaigns around key launches, conducting video interviews with talent, creating
social media assets and writing the occasional article for

How long have you been with the company?
I’ve been with the company for almost three years and, even within this short space of time, it’s changed so much. Now our offices are in Hawley Crescent, things are much more exciting. We’re quite addicted to the free coffee machines and love playing a cheeky game of pool in the breakout areas.

What has been the highlight of your career so far?
My highlight of my career has to be meeting and interviewing Will Smith in my old job as an Entertainment Editor. At Channel 5, my personal highlights include attending the MTV EMAs (after winning an internal competition), attending promo shoots for Big Brother, promoting Gotham at Comic Con and helping organise a Gotham super fan screening, which was attended by cast members Sean Pertwee, Cory Michael Smith and Robin Lord Taylor.

Who or what inspired you to pursue this as your career?
I originally pursued a career in journalism (I wanted to work for Official Nintendo Magazine, may it RIP) and, after almost four years as working in Entertainment Journalism, I made the switch over to digital marketing. This is such an exciting time to work in the digital landscape, as social media is changing every day. It has always been an aspiration of mine to work for MTV, so I am chuffed that Channel 5 is part now of Viacom.

If you could go back and talk to your younger self, what advice would you give?
Official Nintendo Magazine will close down! On a serious note, I would say to make the most of every single opportunity that comes your way – you never know where it may lead!

Big thanks to Emma Roberts for sharing her staff story.

Bye for now!

Team Viacom Talent

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