Q&A with Charlotte Poirier – Consumer Insights Intern

Our Twitter Q&As are a chance to get an insight into the different roles around the business – as well as ask all the burning questions you want to know! Varying from how you get into the industry to the best places we’ve been, the Q&A’s are your personal look into our business and how our team have got where they are.

Last week, VIMN hosted a Twitter Q&A with Charlotte Poirier, Consumer Insights Intern:


Q&A with Catherine Hunter – PR & Cast Coordinator @ MTV

Twitter Q&A Results v2

Our Twitter Q&As are a chance to get an insight into the different roles around the business – as well as ask all the burning questions you want to know! Varying from how you get into the industry to the best places we’ve been, the Q&A’s are your personal look into our business and how our team have got where they are.

Last week, VIMN hosted a Twitter Q&A with Catherine Hunter, PR & Cast Coordinator at MTV:

How much experience did you have before starting your internship?

I have a BA Hons in PR and secured a placement at NBCU, which lasted over a year. I truly believe that hard work and personality will always get you to where you want to be.

How did you get into the industry?

I’ve always wanted to work @MTV, my internship was my break into the industry/dream job. The intern program was a great way in.

What does your job involve?

Anything from attending huge events like the EMA to promo shoots, press days, talent management and writing PR strategies.

Where is the best place that your work has taken you?

Would definitely be @IsleofMTV Malta! I love that getting to travel and work on amazing international events is part of my job.

What’s your team like? Who is your favourite?

My team is incredible, & a big reason why I come to work everyday. The support they provide is 2nd to none. No faves allowed.

Who would you love to work with?

There are too many to list, but I would have to say Drake or Bryson Tiller.

Why did you want to get into the industry? Was there a moment when it just clicked?

I grew up with MTV & always imagined myself fitting well into the company. I have a big passion for music & reality TV (LOL)

How many dogs did you want to steal on ‘Bring your Dog to Work Day’?

5 to be precise lol, it was up there as one of the best days of my MTV career. My Instagram blew up.

Who’s your favourite Geordie?

Who isn’t my fave Geordie?! but right now i’d have to say @SophieKasaei_ she’s a proper lol

Thanks for all the questions! Look out for our next twitter Q&A coming soon on @viacomtalent #askvimntalent


Michael Armstrong – General Manager of BET

Michael Armstrong

We are delighted to announce that Michael Armstrong, EVP & GM, Revenue and Emerging Brands, Viacom International Media Networks (VIMN) will be taking up the newly created position of General Manager of BET. According to VIMN CEO Dave Lynn, Michael’s contribution since joining VIMN in 2011 has been significant and varied, taking on ever increasing responsibilities throughout his tenure from brand and channel launches to overseeing brands like Velocity, International Programme Sales and Create Digital Media (CDM).

Michael’s’ impact is evident throughout the organisation. Michael’s generosity as an executive also set him apart having served as an official and unofficial mentor to a variety of employees throughout the business, who have looked up to him based on his strategic acumen and inclusive approach.

International Day Against Homophobia, Biphobia & Transphobia 2017

Today is the International Day Against Homophobia, Biphobia & Transphobia (IDAHOBIT).
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At Viacom, we foster an environment of inclusiveness, which holds leadership accountable for creating, developing, promoting and championing a diverse, multicultural workforce where all people can achieve and contribute to the company’s success. The spirit of inclusion feeds into everything we do, on/off screen.
From the programming and movies we create to employee benefits/programs and #Viacommunity outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. For us, it’s more than an idea, it’s part of our business. Being open to all voices and viewpoints behind the screen helps us connect with audiences and retain the best talent, who know that they can bring their full selves to work.

Winning! Nickelodeon, Comedy Central, MTV

It’s been a great few weeks at VIMN! We have had a variety of cool new programs introduced across our brands. The launch of these shows has been really exciting and successful.
The average number of 16-34 year olds who tuned in to watch the first episode of MTV’s Just Tattoo of us was a whopping 417,000 making it one of MTV’s top 5 rating shows of all time.
The Comedy Central UK group has also seen growth in its share of viewing across the 16-34 year old age group year on year between October and March. This is the best ever performance in the first half of Viacom’s financial year.
Similarly, the launch of new kids show Rusty Rivets on Nick Jr saw 100,000 kids tune in to watch the premiere episode of the animated series. This is a 167% increase against slot average for kids between the ages of 4 – 15.
Congratulations to all involved!

MTV Scraps Gender Specific Awards


Instead of the best actor and actress categories, MTV has opted for a single gender-neutral category that will be opened for both male and female actors. The decision to make the awards gender neutral comes at a time when there has been a series of debates about the issue of different gender categories for acting.

Although other popular award ceremonies like The Academy Awards, Golden Globes, Emmys and Baftas all still have separate categories for men and women, music awards ceremony the Grammys has always had non-gendered categories.

Speaking to New York magazine regarding the decision to scrap gendered categories, MTV president Chris McCarthy said: “this audience actually doesn’t see male-female dividing lines, so we said, ‘let’s take that down.’”

However Melissa Silverstein, founder and editor of ‘Women and Hollywood’, a website that advocates for gender equality in film, is of a different opinion and thinks the decision could have more adverse effects than positive ones.

She argued “We are all for more inclusivity, especially for people who identify as non-binary, but we caution that this could severely effect female nominees in the future,” she told the Guardian. “We already know that women are severely underrepresented in many categories – only 20% of the non-acting Oscar nominees were women this year – and so if different awards events decide to remove gender identification from categories it is incumbent upon them to work even harder to make sure a full spectrum of people are included in the nominees as well as in the selection committees.”

Finally, awarding best categories for each gender means that we are actually unable to recognise who the ‘best’ really is. Creativity should have no gender; therefore the example set by Grammys should be the blueprint for award recognitions.

Q&A – Katy Sykes

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What is your name and current job?

Katy Sykes, Publicist at Comedy Central

What is an average work day like for you?

It’s such a varied role and every day is different (which is why I love it!). I write press releases to announce our exciting new shows, talk to journalists about our content, help to set up interviews with talent and liaising with the team at Comedy Central to ensure we have everything we need to promote our shows to the press.

How long have you been with the company?

8 months!

What has been the highlight of your career so far?

Doing press interviews with Alfonso Ribeiro aka Carlton from the Fresh Prince of Bel Air! Hearing the origins of the Carlton dance straight from the horse’s mouth was amazing.

Who or what inspired you to pursue this as your career?

When I was 17 and adamant I was going to be a marine biologist (turns out you don’t actually swim with dolphins all day every day, who knew?!) my mum told me I had the gift of the gab and would be better suited to a life in PR. I’ve always wanted to work in TV and have been fortunate enough to do so and love it!

If you could go back and talk to your younger self, what advice would you give?

Take more risks.

Thanks Katy!


(Looking for a new career or the next step? Check out our jobs pages: Careers.vimn.com)

Understanding Global Attitudes towards LGBT

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Acceptance of the LGBT community is growing globally, but equality is still a long way off. For International Transgender Day of Visibility last week, we had a presentation on the findings of a survey that Viacom sponsored in collaboration with Logo and ILGA.

The survey was the largest ever on the topic of global attitudes towards LGBT, reaching 100,000 people in 65 countries. Viacom research shows the power of entertainment to shape attitudes, particularly the transformative role of entertainment upon LGBT acceptance. This study highlights that its everyone’s responsibility to encourage inclusion and embrace difference in every walk of life.

Entertainment and celebrities are the first agents of change for mainstream acceptance.  They lead to increased visibility which in turn, ultimately has a positive impact on LGBTI acceptance and policy. Especially in areas where personally knowing someone who is LGBT is less common, celebrities play a crucial role in shaping young people’s opinion with 1 in 4 saying they are more likely to accept LGBT people if their favorite celebrity did too.

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